The B2B Collective

strategic, playful B2B brands, campaigns and content.

Who we are

The traditional copy and creative team, specifically for B2B brands. Having met and matured working across leading agencies, we bring strategic thinking, decades of experience and a symbiotic process that delivers cohesive, contextual, beautiful B2B.
Hannah.

Hannah is a Content Director with over fifteen years’ experience in content strategy and copywriting. She’s worked across a range of sectors including engineering, construction, tech, SaaS, healthcare and education. A ‘kill your darlings’ approach to copy, but really loves a long read.

Placey.

Placey is a Creative Director with a strong visual focus, learning his craft over 20 years and always with a curious mind. He’s worked his way up through the entire creative department, from cutting mat to board room. Always with a smile on his face.

What we do

BIG THINKING B2B BRANDS, CAMPAIGNS AND CONTENT

BRAND

From thorough rebrand to thoughtful refresh, we create beautiful, contextual brands, sensitive to personalities at play and market position.

CAMPAIGN

Campaign concepts, content ideation, narrative, synopses and format. We plan creative B2B content journeys.

CONTENT

Brand and campaign assets made real. We’re happy to take a brief, or develop a concept, and take care of production with sensible check-ins.

Sound interesting? We’d love to chat about what we can do for you.

Why we do it

TO MAKE B2B A MORE PLAYFUL PLACE TO BE

Having spent years growing teams, managing progression and winning business, we increasingly missed being on the tools.

We love the thrill of the puzzle. The working out. The understanding. The way it feels when the words come together with visuals inspired by the same golden thought.

We believe that efficiency and excitement lie in carving out time for collaborative deep focus. We take one project at a time to make sure we offer clients just that.

How we do it

A three phase approach, tailored to your project

INSIGHT

Expert opinion, competitor analysis and customer interviews combine to form 
ownable insight.

IDEATION

Your recommended route forward. From brand map, visuals and messaging to creative, narrative driven content.

INVENTION

Working to agreed timelines and check-ins, we draft, craft, polish and primp your content to perfection.

What they say

“Hannah creates thoughtful, intelligent content, 
from strategy to delivery. She translates technical information into compelling, nuanced content journeys that speak directly to the issues of our audiences.”

Richard Hepworth

President, Trelleborg Marine Systems

“I’ve worked with Hannah and Placey over multiple projects, and they’re honestly one of my favourite creative combos. They mix big thinking with strategic understanding, developing exciting concept and quality content.”

Charlotte Forshaw

Owner, FWD People

“I’ve worked with Placey in agency life and have always been impressed by his willingness to explore brand creativity. B2B can be dull -Placey always manages to light up a room with ideas that both connect, and deliver.”

David Burnand
CMO, Staffbase